Identity

Fourth World | Studio project

This is an idea I had of a mark to identify what has been named by trumpeter Jon Hassell as ‘a unified primitive/futuristic sound combining features of world ethnic styles with advanced electronic techniques.’

The typographic setting works with a number of variables from the Neue Helvetica Familiy, creating a 3D effect.

The mark has been thought as a sticker that could be added onto tape, vinyls or cd covers. It was never shown to Mr Hassell and the name has been lately used by other people.