Catalogue for the Argentine fashion firm Panzaverde, best known for the quality of its handmade fabrics made with natural fibres and inspired in traditional weaving techniques and designs - such as the popular ‘ponchos’ or ‘chalinas’.

For its logo, we chose Univers type, which has a wide range of weights: by selecting two of the most extreme, we emphasised the ‘belly’ (‘panza’) in the letter ‘D’. The use of cardboard accompanies the philosophy of the company and the commissioned drawings and illustrations allude to the unique quality of each of the items they produce.

Designed in collaboration with Andrés Sobrino at Simplestudio. Photography by Pepe Cáceres.