Stop.Watch. | RSA
Leaflet to promote Stop.Watch.: a programme of short films addressing ecological themes commissioned by The RSA, Animate Projects and Arts Council England.
In order to incorporate the information on the programme - which comprises seven short films to be broadcasted in venues in Europe, Asia and South America - we created a concertina, which allowed us to give all films the same hierarchy. On one side, we grouped images of each film and, on the reverse of each of those, we printed their brief synopsis and credits. This created two distinct fields: one of pure imagery and the other one textual. The landscape format of each page also alludes to the panoramic format of films, the character of which is enhanced by the black background and typographic arrangement of the credits.